Enlarge / The green lines make it faster.
When Nvidia rolled out its new RTX 40-series graphics cards earlier this week, many gamers and industry watchers were a bit shocked at the asking prices the company was putting on its latest top-of-the-line hardware. New heights in raw power also came with new heights as far as MSRP, which falls in the $899 to $1,599 range for the 40-series cards.
When asked about those price increases, Nvidia CEO Jensen Huang told the gathered press to, in effect, get used to it. "Moore's law is dead," Huang said during a Q&A, as reported by Digital Trends. "A 12-inch wafer is a lot more expensive today. The idea that the chip is going to go down in price is a story of the past."
Sorry, how expensive?
In justifying Nvidia's price increases, Huang defended the raw power of the 40-series cards compared with past offerings. "The performance of Nvidia's $899 GPU or $1,599 GPU a year ago, two years ago, at the same price point, our performance with Ada Lovelace is monumentally better," he said. "Off-the-charts better."
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