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‘Gamified Giving’: Roar Social App Targets Gen Z by Blending Game Functions and Charitable Donations

‘Gamified Giving’: Roar Social App Targets Gen Z by Blending Game Functions and Charitable Donations
It’s a social media app that blends TikTok-esque user videos, mobile gaming and donations to charitable causes. Robert Weiss, a TV producer-turned-executive-turned digital entrepreneur, calls it Roar Social, and he’s spent the past three years fine-tuning the app experience that he has dubbbed “gamified giving.” Backed by $10 million in seed funding, Roar Social is […]

* This article was originally published here

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