How Roblox’s Growing Entertainment Division Teamed Up With Warner Bros. to Drive Gen Z to ‘Godzilla x Kong: The New Empire’

Warner Bros. and Legendary are hoping for a monster-sized opening weekend for “Godzilla x Kong: The New Empire” and are tapping every method possible to pull in moviegoers, including partnering with Roblox to grab the attention of its young audience so that they will sway their parents to take them to the theater. Over the […]

* This article was originally published here