Two-Thirds of Gamers Say In-Game Ads Don’t Negatively Affect Their Experience, Comscore Survey Reports

Two in three gamers say in-game ads “positively or neutrally” affect their gaming experience, and 45% of gamers don’t mind watching regular or pop-up ads that offer them in-game rewards, according to a March survey conducted by media analyst company Comscore. Additionally, 34% of gamers who have seen product placement ads in games say it […]

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