How ‘Squid Game’ Became a Business Empire for Netflix, and Why Its Creator Says ‘I’m So Sick’ of ‘Squid Game’

It starts in the gift shop. “Squid Game: The Experience,” an immersive entertainment installation that opened in October in a shuttered shopping mall near Madison Square Garden, brings its participants slowly into the dark, dystopian world of the South Korean drama series that exploded into a massive hit for Netflix in 2021. Players begin the […]

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