Ally Arrives: Xbox President Sarah Bond Explains New Handhelds Steep Price, Prioritizing ‘Windows Experience’ and Next-Gen Console Plans Heading Into 2026

Xbox’s new handheld device has been out for 24 hours and the response to the ROG Xbox Ally and pricier ROG Xbox Ally X has been overwhelmingly positive from early reviewers. But as with every major release within the gaming community, the Ally’s launch has prompted questions surrounding cost vs. value, who exactly the handheld […]

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